The above advert is promotional material from controversial hipster brand American Apparel (AA).

AA is notorious for using hyper-sexualized images to promote their products, this is an effective way of reach the target audience of the products, by using the sexualized images of young models this catches the attention of the consumers aged between 16-25; which iss the primary audience and consumer. 

In this image we see a female model laid across a plain mattress, the contrast on the image is very high, making a very harsh difference between the soft grey tones of the skin and the black in the clothing, this creates more focus on the product but also represents the contrast the consumer may have by wearing their product, as well as having under-lying tones of sexuality in the image, the text used is very minimalist and basic; which again puts more focus on the model and what she's wearing as appose to focusing on the brand.

The above is a poster promoting high fashion brand Versace, it is a celebrity endorsed advert using A-lister Lady Gaga, this is an effective way of advertising this product as Lady gaga has one of the largest fan followings out of most artists currently relevant, not only that; gaga is known for dressing a little bit mental so the fact the versace products have made her look normal/good represents the concept that it can make anybody good, plus people idolize high figures in the mainstream press and like to conform to the standards set by such figures, so the audience may believe that they're just as good as an a-lister by wearing such products. The lighting used is very soft, the skin tones are cool and so are the blue tones used in on the sofa in the back ground, this is showing that versace is cool and it's calm, its not in your face but you still notice it, discreet. The text is in a bold yellow which is versaces signature colour, in smaller text we see 'lady gaga for' and in larger text there is the word versace written; this shows that despite the fact they're using a celebrity with status as high as lady gaga,the brands name is still priority, the yellow tones representing significance and being bold even if the surroundings are calm.    

In comparison both companies have used effective techniques to promote their products; American Apparel using sex to reach their target audience and Versace using celebrity endorsement for promotional value and to get the attention of the consumer, although I personally find the American Apparel advert more effective and attractive than the Versace advert. 

The AA advert uses a harsh contrast in black and white; this makes the image eye catching, and the Versace advert uses cool rich tones which almost has an "easy viewing" concept towards it 

things i think of sometimes

things i think of sometimes 

1.     When I was younger; as a child all I desired was to have the “geek” look; so inevitably, I wanted glasses, so I visited my local Specsavers, had my eyes tested, they said I needed glasses, I was confused, I just bullshitted my way through that and they’ve told me I need glasses, it was easy, so now that has lead me to believe that maybe the reason getting glasses is so easy is because all glasses that are given through the NHS are fitted with a small camera, one that isn’t noticeable, so they can essentially access a live feed of the person’s life via their glasses.

2.     Do you ever put your music on shuffle and the song you want to hear play straight away? This has now happened to me on several occasions, and I believe this is because my headphones are accessing my thoughts and sending them to my phone so that I will subconsciously engage with it.

3.     I believe that hair cells carry memory it them, and hair damage caused by heat can release these memories and hair straighteners have the access to the memories by absorbing them when hair is heated up by them, and then the memories are sent through plug sockets to underground wires that then lead them to the government and then the government builds up a profile for that person to try and predict how their life will plot out so they can then manipulate their lives and make them then live under a brain washed illusion of their version of ‘reality’

4.     Small microphones are put into food, the microphones; when consumed, latch onto your throat (close point to your vocal cords) and then eventually when the microphone starts to become weakened because it’s been in used so profusely, it drops into your stomach and is then you shit it out, the government then pays people to filter the poo and collect all the microphones then they collect all your speech and keep it in the same database that has your life plan in it as referred to in point 3; they can then interpret whether you are living your life as they planned you to 

tea shit

Some patterns I have noticed in tea adverts is the use of humour and light heartedness, usually a friendly face or like in PG tips or Tetley; the use of a character like an animal, this is a good way of separating tea brands from each other, because realistically – all tea tastes the same, you need something/someone significant to disconnect tea brands from one and other.

They use a catch phrase, usually something short and catchy, this is an effective way to keep a brand name fresh in the consumers mind; for example “you only get an oo with Typhoo” – the rhythm and the rhyming is easy, its easy listening, easy to interpret, you know what it’s all about without thinking into it, and for the target audience (families; parents) it’s not something they have to focus on and think about, they can continue living their ordinary lives with the subconscious memory of the simple advert, so when they’re picking their tea bags, they will go with something they can recognise and something they are familiar with; so they will have a psychological connection with the tea bags because of something as simple as a short rhyme.

The camera angles are usually focussed on the faces of the actor/character in the advert, this is like you are engaging in a personal conversation with the people in the ad, this is showing that the ‘idea of tea’ is that it is personal; much like having a conversation with someone.

The sound used in the ads is usually diegetic; making the focus what is actually happening in the advert, unlike a car advert that focuses on non-diegetic sounds like dramatic atmospheric music.

Tea adverts are “keeping it real” – they aren’t focussing on making out like tea is something ground breaking, it’s very to the point; it’s tea, we know what tea is, we know how it tastes, we just need to pick what brand we go for; whether we have a preference for humorous knitted monkeys or small loveable cartoon characters gallivanting around in normal situations.

PERSUASION BOYZ